Frederique Pinas




Null Space
trough the null.
Brand Strategy | Creative Direction | Art Direction | Film Direction














Null Space is an independent eyewear brand exploring the relationship between design, culture, and contemporary identity.

The project centred on repositioning the brand through a refined visual language, bringing together strategy, editorial storytelling, photography, and moving image to create a cohesive brand world.

The outcome established a stronger creative foundation across the brand's identity and communications, expressing its philosophy through both narrative and visual direction.